Yellow Pages vs. Your Own Website
Should Your Business Use Yellow Pages, an Optimised Website, or Both?
Following on from our previous article Google vs. Yellow Pages,
I’m not suggesting you shouldn’t include Yellow Pages in your marketing efforts, but consider the following information.
I phoned Yellow Pages the other day just to get an idea of their rates for having an advertisement beyond just the free basic listing.
A Matchbox-Sized advert in Yellow Pages will cost you over $5000/year!
A basic “matchbox-sized” advert in Yellow Pages will cost you almost $100/week which is over $5000 per year. Of course, 12 months is the minimum period since you will be in the anually printed version.
A ¼-Page ad without any graphic design is $19,000 per year and a ½-Page ad is a whopping $38,000 per year!
There’s also other options such as the Locality Guide, which is a section at the end of a particular category which lists your service by suburb, and it costs a reasonable just over $280 per year to be listed there.
But is this beginning to make a basic $3000 optimised website plus a few hundred dollars per year webhosting sound like a lot more economical investment?
Keep in mind that the Yellow Pages is a yearly fee for something which is a huge printed book, and not the average Australian’s online choice of first search. There are other online directories which have a stronger hold on the online marketplace than Yellow Pages (and they don’t charge extra to list your website – like Yellow Pages does!)
With your own website, apart from the initial investment, the only other ongoing cost is a few hundred dollars per year webhosting. It’s dynamic meaning it can be changed and updated, and will reveal much more information about your business than a static listing in Yellow Pages.
Tags:website design,websites,yellow pages
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